- data source: Dongseong Choi and Jinwoo Kim, "Why people continue to play online games: In search of Critical Design Factors to Increase Customer Loyalty to Online Contents", CyberPsychology&Behavior, Vol. 7, Number 1, 2004
- Define high loyal player: people continue to play certain online game for a long time.
- Optimal experience: the player has effective personal interaction with system and pleasant social interaction with other people
3. Start to insert collected data into database
- Insert "behavior" and "talk" data into database (OK)
- Analysis group data (continue)
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